CHAPTER 1
a. Brains are contralateral (right controls left/vice versa)
b. Left – sequential / Right – simultaneous
c. Left – text / Right – context
d. Left – details – analyze / Right – big picture – synthesize
CHAPTER 3 - High Concept, High Touch
IQ accounts for 4-10% of career success? Sternberg – Rainbow Project -test to predict college success
p. 82 – “even if students, teachers, and educ. approach remain the same, improving a school’s environment could increase test scores by as much as 11%” –Georgetown U. study
Six Senses of High Concept & High Touch Attitudes
1) Design
My additional observations
CHAPTER 1
a. Brains are contralateral (right controls left/vice versa)
b. Left – sequential / Right – simultaneous
c. Left – text / Right – context
d. Left – details – analyze / Right – big picture – synthesize
CHAPTER 3 - High Concept, High Touch
IQ accounts for 4-10% of career success?
Sternberg – Rainbow Project -test to predict college success
p. 82 – “even if students, teachers, and educ. approach remain the same, improving a school’s environment could increase test scores by as much as 11%” –Georgetown U. study
Six Senses of High Concept & High Touch Attitudes
1) Design
- combination of utility and significance
- democratization of design fonts
>2) Story ->context enriched by emotion
- narrative imagining = story
- Mark Turner, “The Literary Mind”
- “When facts become so widely available and instantly accessible, each one becomes less valuable” (Google – Wikipedia)
- so replace with context & emotional impact
- Don Norman, “Things That Make Us Smart”
- Story Corps => Story Kits (www.storycorps.net)
- http://www.iusedtobelieve.com
>3) Symphony
4) Empathy
5) Play
6) Meaning